Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Color care without compromise is the POWER OF PUREOLOGY. They created their customized, high performance formulas while caring for the planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, they strive to make women feel beautiful with good-for-you hair care.

Since the beginning, Redken’s mission has been to focus on researching and developing superior products. The brand is dedicated to a scientific approach to beauty and powered by a commitment to salon education. This “Beauty Through Science” philosophy is a vital part of the brand’s heritage and has engendered many of the industry’s most technologically advanced products. Every aspect of the Redken brand is true to its unique mix of core values.

Color Wow is founded on a 25-year history of award-winning beauty product innovation. Led by Founder and CEO Gail Federici, the brand is known for identifying unmet beauty problems and resolving them with innovative solutions. Color Wow's mission is to solve every unaddressed issue related to color-treated hair, and their greatest honor is the life-changing impact their products have on women around the world.

MATRIX, a leading professional haircare and hair color company in the United States, is part of L’Oreal USA’s Professional Products Division.

Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. Before he founded Matrix, Mr. Miller was a hairdresser for over 20 years. Mr. Miller decided to try his hand at running a different kind of company in 1971, when he developed individually applied eyelashes. He formed a firm, Ardell, to market the product to retailers and to beauty salons. Ardell eventually created and sold a hair color product.

In the late 1970s, Mr. Miller saw that the retail market was shrinking and decided to sell Ardell in 1980 in order to concentrate on building Matrix, which would market its products only to professional haircare buyers.

“I felt that in order to be successful, I needed more focus. I chose the professional end because I knew the business and I liked it better,” he said.

The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity.

Now, over two decades later, the Millers’ original ideas still stand strong, and Matrix is committed to the development of the salon professional, offering a wide range of haircare, haircolor and texturizing products including: Biolage, Oil Wonders, Total Results, COLORINSIDER, SOCOLOR, Color Sync, Gloss Sync, Logics, LightMaster, V-Light, Vavoom, COLORGRAPHICS, Opti.Collection, Opti.Effects, Opti.Smooth and Style Wave.

L’Oréal Professionnel invents game-changing innovations, powered by science, with an obsession for human safety and hair integrity. They anchor their deep hair expertise, in technical services, made by professionals for professionals. They deliver superior products, services and experience, worth paying more for. And they were born in Paris. Paris, the city of fashion, creation, and freedom of expression.

The Brazilian Blowout is for all hair types, whether the texture of the hair is curly, wavy, or straight. This product is designed for everyone and anyone who finds themselves with frizzy, damaged, or processed hair. Instead of forcing the hair straight, the bonding process works the natural hair texture and smooths it out, enhancing shine and eliminating frizz. If you have colored hair, the Brazilian Blowout will actually enhance the color by conditioning the hair, sealing the cuticle, and maintaining the client’s natural volume.

Keratin Complex® revolutionized the beauty industry in 2007 when a group of industry innovators discovered a new way to care for your hair by merging proven keratin science with cutting-edge technology. They created Natural Keratin Smoothing Treatment, a first-of-its-kind smoothing treatment that pioneered the way to healthy, smooth, frizz-free hair and winner of the Favorite Smoothing Treatment by Behind the Chair Stylist Choice Award for 8 years in a row. Since then, we have continued to push boundaries and remain the leaders in smoothing with a full collection of customizable keratin treatments for every hair type.

The vision for Oligo Professionnel remains the crafting of healthier and safer salon exclusive products made possible by their family’s expertise, which they continue to develop with patience and care. The complex and highly sophisticated technologies used in the Oligo Professionnel series have been tested and re-tested, delivering the kind of performance, reliability, consistency, and excellence only true dedication can provide!

For Hotheads, as innovators of the groundbreaking Tape-In Hair Extension method, it’s a concept that literally revolutionized the professional salon industry. Developed as a solution to original extension methods – known to be expensive, damaging, and hugely time-consuming – Hotheads premium, 100% Remy Human Hair extensions pioneered the concept of stunning transformations in under an hour. With innovative products, we changed the game for scores of stylists across the country – saving time, generating profit, and minimizing damage to clients’ hair.

But we don’t rest on our laurels. Here at Hotheads, we’re committed to staying on the cutting edge of hair extensions; always putting the most exciting new products and methods right into your hands.